“As an agency responsible for brand clients, such as P&G, it is critical that we protect their brands. We want to make sure the offer is only run on approved sites and that we are actually getting real opt-in leads. TrustedForm allows us to do that. We require our vendors to provide TrustedForm certified leads. We have shifted our budget to vendors that provide this transparency.”
“TrustedForm gives us incredible insight into our online lead generation efforts. It allows us to maintain control of our brand and has improved the performance of the channel.”
"We are thrilled to be a flagship member of the TrustedForm Certified Vendor program as we are huge proponents of transparency. By providing certified leads, our leads are now more valuable to our advertisers."
"If lead buyers want more transparency, I cannot think of a better way to provide it, than with third party certified leads"
The Risks of buying Internet Leads
When you allow another company to collect leads on your behalf by hosting the web-form, you are relinquishing control to that company. This presents a tremendous amount of risk. The risk can be split into 3 categories:
Financial RiskWhen it comes to Internet leads, advertisers often don’t get what they pay for. There is financial incentive for vendors to increase their margins by buying lower quality leads. Campaigns are brokered between multiple parties making it impossible to determine the actual source of the leads. The end result is advertisers end up overpaying for leads.
Brand RiskThere may be undesirable websites collecting inquiries on your behalf that have a negative impact on your brand. Is your brand being presented properly to the consumer? Are the correct images being shown? The correct ad copy?
Regulatory RiskIf you are in a regulated industry there could be severe penalties due to the actions of your lead vendors. Are your partners using the proper copy and images on the form? Are they misleading consumers in order to increase volume? Are the proper legal disclosures and privacy policy on the form?
Our Solution
The concept of independent certification is simple and has been successfully used in a variety of industries. Similar to a GIA certificate for a diamond or a CarFax for a used car, TrustedForm issues a certificate with each Internet lead. The certificate is provided to the lead buyer as one additional data field. The certificate is provided as a URL, so that when you click on it you see.....
- When did they visit? Timestamp of the site visit.
- Where did they visit? URL where consumer signed up.
- Who visited? IP and browser of consumer.
- What did they see? Real-time screenshot of the page as seen by the consumer.
Features & Benefits for Lead Buyers
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Proof of compliance
A TrustedForm certificate is independent proof of opt-in for a lead. Trustedform maintains the certificate and associated screenshot for every individual lead as proof of compliance in the event of an audit or consumer complaint. -
Independent 3rd party
TrustedForm is an impartial issuing authority for the certificates. It independently collects the certificate data and doesn't rely on any vendor-reported information. -
Real-time screen capture
We store an actual copy of the webpage as seen by the visitor. We capture the full HTML and store it with each certificate. We’ll store it as long as needed in paid accounts. -
API
Our RESTful API allows you to pull TrustedForm data into any 3rd party application. So you can capture the Certificate data with your leads in your lead management or CRM solution. -
Usage based pricing
With our self-service plans, we’ve taken away the financial risk to try the service. You only pay for what you use and you can cancel anytime. -
Reliable
Our script has been optimized with over 2 years of production use to ensure that it won’t slow down your site and also so it can’t be fooled by nefarious publishers.
Features & Benefits for Lead Sellers
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Free for publishers
Our script is openly available on our website for publishers to implement and provide Certified Leads to their buyers. -
Fast
Our script has been optimized with over 2 years of production use to ensure that it won’t slow down your site. -
Transparency
TrustedForm is an impartial issuing authority for the certificates. We show you exactly what is collected by the Certificate -
Easy to implement
Publishers add our script to the forms where leads are captured. It is a universal script - the same script is used for every advertiser and every placement. Advertisers capture an additional field (for the certificate) with the rest of the lead data. -
Protect Proprietary Information
We provide legal terms stating what is collected by the script and show you what was collected in each Certificate so you can be 100% confident your proprietary data is safe. We hide all the query string data to protect your keyword data or traffic sources. Learn More -
Recognition
Prove that you are a quality provider and differentiate your business from the competition. Sign up to be a TrustedForm Certified Vendor and get listed on this site.
Certified Vendors
Recent Blog Posts
May 12th Maintenance
On May 12th, 2013 at 9:00 CDT, we will be performing major backend system upgrades.
June 27th: Snapshot Storage Reliability Update
As you may know, every TrustedForm Certified Lead comes with a real html snapshot of the site as the user saw it. In order to safeguard these snapshots, we’re transitioning to Amazon’s S3 service as our storage backend. Snapshots will now be backed by Amazon’s 99.999999999% durability SLA.